About Daizie
The person behind Daizie
Daizie is built by Marty Koepke — more than 15 years in clinical informatics and enterprise digital health transformation, and the author of Between the Clicks: The Hidden Work of Healthcare Informatics. Her career has been spent in one discipline: making complex systems tell the truth about what's actually happening, in language the people doing the work can act on.
That's exactly the problem small businesses have with AI right now. ChatGPT, Claude, Perplexity, and Gemini are already answering questions about your business — sometimes accurately, sometimes inventing services you don't offer, sometimes confusing you with someone who shares your name. Most owners have no way to see it, let alone fix it.
Daizie exists because the tools built for this are dashboards for marketing teams: subscriptions, credits, share-of-voice charts you're expected to interpret yourself. Owners without a marketing team deserve the other thing — a measurement done honestly, a diagnosis in plain English, and a specific next step for their kind of business. A bakery, a coach, and a SaaS founder should never get the same advice.
Daizie isn't a dashboard switched on and left to run. Marty did the research, built the measurement, and uses it daily to solve this problem for her own business. This is personal — we are in a new era where AI decides whether to recommend you or not, and small businesses trying to get a start typically don't get a roadmap. Daizie was built to help.
Is it magic? No. Is it designed from the evidence and used every day? Yes. Is there a commitment to keep making it better? Absolutely.
The personal touch
Two kinds of owners come here. Daizie is built for both.
Off to the races
You want the insight, and you'll take it from there. The $69 Full Report is written so you never need anyone to translate it — every finding in plain English, every move with the exact where and how. It's yours to keep, and it includes 30 days of Brand Studio to sharpen how your business reads, at your own pace.
A person in your corner
Some things are easier talked through — and an agency retainer isn't in the budget. Full Report customers can book a 30-minute working session with Marty — $150, one time. She goes over your report, your website, and your situation, and leaves you with your next moves.
Either way, when you want to see whether the work is moving the needle: Monitoring is $34/month — the same questions re-measured monthly, your scores trended honestly, and Brand Studio access ongoing.
Daizie is a product of Practical Informatics LLC, Mokelumne Hill, California. Contact: hello@daizie.ai